Ergobaby, traditionally recognized for innovative baby carriers, strategically expanded its product portfolio by entering the stroller market. With the launch of the Metro, their first compact stroller, they targeted urban parents seeking convenience and style. After several years, facing a highly saturated market, Ergobaby undertook a design-driven evolution, reintroducing the product as the Metro+. This iteration featured refined aesthetics and enhanced functionality, aligning with user needs and market trends to reinforce the brand’s competitive positioning.
DESIGN BRIEF: Enhance the overall design aesthetic to establish a more distinctive and recognizable brand identity. Implement comprehensive CMF (Color, Material, Finish) upgrades across both softgoods and hardgoods components, ensuring a cohesive and elevated appearance. Address all necessary functional improvements to optimize product performance, usability, and durability, aligning both form and function with the brand’s strategic goals.
ROLE: Lead Designer
AWARDS: 2022 Made for Mums gold winner, 2023 Made for Mums gold winner, 2024 Made for Mums silver winner
This product stood out for its distinct approach to ideation. Each component that underwent redesign or refinement followed a dedicated ideation phase. The following showcases an integrated sequence of diverse stages from the overall design process.
