Ergobaby, known as a baby carrier company, was trying to expand into other markets to build their product portfolio. They decided to explore the stroller space with the launch of their first compact stroller, the Metro. However, after a few years in the market, in order to stay competitive in a saturated market they needed to reintroduce the Metro stroller as the Metro+ with aesthetic and functional upgrades.
Design Objectives:
Improve overall design aesthetic to claim more recognizable brand language. CMF upgrade for both softgoods and hardgoods components. Fulfill all required functional upgrades.
ROLE: Lead Designer
This product was unique when it came to ideation. Each part that got retooled or updated had its own ideation process. Below is a combination of many different steps along the design process.
